Meet Our Founder

Our Founder

Cheylia Singh - Founder & CEO of CHE COSMETICS

Cheylia Singh

Founder & CEO

Hi! I'm Cheylia Singh, a 19-year-old law student with a deep passion for beauty, self-care, and authenticity. While my academic journey is rooted in law, my heart has always been drawn to the world of cosmetics. This brand is a reflection of my journey, a blend of ambition and artistry. This venture began with a simple yet powerful idea: to offer high-quality, trustworthy beauty products that stand out, not just in performance, but in personality.

I've always been drawn to vibrant colors, shimmering finishes, and the transformative power of makeup, which is why my products are known for being bold, colorful, and packed with glitter. They're designed to make a statement and let your true self shine, whether you're going for an everyday glam or full creative expression.

I'm proud to bring you a collection that celebrates confidence in all its forms, and I'm grateful to have you be part of this growing community.